Thank You For Everything Reggie Fils-Amie
His name is Reggie. He’s about kickin’ ass, he’s about takin’ names.
As many of you know by now, President of Nintendo of America, Reggie Fils-Amie will be stepping down from his role on April 15th, 2019. In a heartfelt message to Nintendo fans around the world, Reggie spoke from the heart, explaining how meaningful the past 13 years as president and COO has been for him.
Leaving on great terms, and having helped set soon-to-be replacement, Doug Bowser up for success, Reggie Fils-Amie steps away from his position to spend more time with his wife, children, and friends.
Reggie Fils-Amie’s presence will be sorely missed by millions around the world. He was a strong figure, and face to the Nintendo brand. His passion for Nintendo and games overall could be seen a mile away.
Having risen from Executive Vice President of Sales and Marketing to President of Nintendo of America came at an important time. Nintendo was transitioning from the GameCube to the new Wii console.
Almost everyone can recall the infamous Wii Balance Board on-stage demo during Nintendo’s 2007 E3 conference. Without hesitation, Reggie stepped on stage and uttered the now famous phrase “My body is ready”. This was one of many instances where Reggie humanized the company by making off-the-cuff remarks but became a meme-figure–he was the “Regginator” after all.
Though he had the ability to play the happy-go-lucky, relatable figurehead, it never took away from his professionalism. Whether he was ushering in a new lineup of games or speaking about the future of the company, Reggie Fils-Amie always had remarkable cadence on stage.
He was captivating and always drove his message across. Since Nintendo’s transition from live stage conferences, to the new Nintendo Direct streamed videos, Reggie had begun stepping back year over year. Although, it made his appearances that much more special.
One of the most powerful moments was Reggie's speech in honor of the late Satoru Iwata during The Game Awards in 2015.
Reggie Fils-Amie was there in the good times and bad. During the highs of the Wii-era, In 2010, he helped build a thriving headquarters in Redmond, Washington, giving Nintendo of America a place to grow and prosper into what it is today.
Though the WiiU under performed,Reggie was determined to help bring Nintendo back from its rough patch. Now, Reggie leaves Nintendo in great shape. The Switch could not be a bigger success story.
With console-selling titles like Luigi’s Mansion 3, Animal Crossing, and Fire Emblem Three Houses all on the horizon, Doug Bowser’s transition to President of Nintendo America should go off without a hitch.
Thank you for everything you’ve done Reggie. Your millions of fans will miss you.